News & Politics 

How IKEA gets you to impulsively buy more

IKEA has mastered the “Gruen effect.” Subscribe to our channel! http://goo.gl/0bsAjO Researchers estimate that 50 percent of purchases are unplanned. These purchases, especially impulse buys, present an opportunity for retailers who can entice consumers to deviate from their shopping lists. One of the most effective ways to influence this is through a store’s architecture. In the 20th century, the architect Victor Gruen, who pioneered the first American shopping malls, used light and space to dramatically stage goods in storefront windows. His designs were meant to capture the attention of passersby…

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Howto & Style 

Lancer Skincare

Dr. Lancer is the dermatologist that Hollywood celebrities and entertainment royalty trust for glowing skin. I try the 3-step system that has made Dr. Lancer famous. Does it work? Celebrities like Oprah, Kim Kardashian, and Ellen have raved about his expertise, but what are the products like? TALK TO ME daniel_martin@neimanmarcusstores.com Instagram and Snapchat – @the_noseknows My direct line at the store – 312-241-7207

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